Power Tools  logo

Site Map | IIED | Contact Us
Accessing 'public' information | Good, average, bad: law in action | Improving forest justice | Independent forest monitoring | Legal literacy camps | Local government accountability | People's law
Getting started | Community tradeoffs assessment | Family portraits | Stakeholder power analysis | Stakeholder influence mapping | The four Rs |
Writing style: political implications
Avante Consulta! Effective consultation | Better business: market chain workshops | Connecting communities to markets | Ethical appeal | Media and lobby tactics | Speaking for ourselves | Targeting livelihoods evidence | The pyramid
Associations for business partnerships | Mechanisms for organisation | Interactive radio drama | Organsing pitsawyers to engage
subglobal6 link | subglobal6 link | subglobal6 link | subglobal6 link | subglobal6 link | subglobal6 link | subglobal6 link
subglobal7 link | subglobal7 link | subglobal7 link | subglobal7 link | subglobal7 link | subglobal7 link | subglobal7 link
subglobal8 link | subglobal8 link | subglobal8 link | subglobal8 link | subglobal8 link | subglobal8 link | subglobal8 link

Media and lobby tactics


This set of tactics, based on experience in Grenada, introduces a range of lessons and ideas on how to encourage national policy to respond to farmers’ needs and aspirations – to the best interests of both local and national livelihoods. The tactics range from fairly technical, time-consuming activities such as mapping and audits, to suggestions for seizing opportunities, particularly with politicians and the media. Grenada is a small country where public opinion counts for a lot – hence many of the tactics aim to stimulate public awareness and debate. But the range of tactics presented here are not relevant only to small island states, or only to farmers’ concerns. Peoples’ organisations and advocacy and development agencies working with natural resource managers in many settings should find a trove of ideas for action here.

A summary card of this tool is available to download in four languages in PDF format:

English (38K) | French (41K ) | Spanish (40K) | Portuguese (40K)

The complete tool is also available (PDF format):

English (430K, 11pp) | French (163K, 12pp) | Spanish (161K, 12pp) | Portuguese (437K)

Please cite this tool as:

Williams, J. and Vermeulen, S. 2005. Media and lobby tactics: linking farmers' actions with national policy processes. Power tools series. Grenada Community Development Agency, Gouyave, Grenada and International Institute for Environment and Development, London, UK.

For further information:


IIED Logo Site Map | Privacy Policy | Contact Us | ©2004 International Institute for Environment and Development